Wynford Dore

Wynford Dore is a British businessman and entrepreneur who has developed multiple successful companies. Working initially as a software programmer, he had a keen eye for spotting and developing business opportunities. His formed his first company, Nullfire, Inc., to offer unique fire protection products to public buildings. Strongly focused on creating new solutions to long-standing problems, Dore set up research centres in Coventry and Paris, which led to breakthroughs in the development of novel fire protection strategies for new construction using fire-resistant paint technologies.

Dore sold Nullfire in 1998, along with several other successful companies that were sold or merged at the same time, switching his energies to focus on the brain processing challenges that had affected one of his children who suffered with dyslexia. He began collaborations with neuroscientists and cognitive psychologists from Harvard, Sheffield University, and others, eventually to develop web-based software programs designed to enhance brain skills development.

Challenged by the problems of schools, a staid educational system, and few standards for improvement, with his cousin, a former headmaster and government advisor on educational reform, they bought a private school (Arnold Lodge School) in Warwickshire, and there they progressively implemented novel educational & motivational strategies to enhance students’ learning and achievement. These methods were eventually converted to online software programs and a new company, Educational Development International, which was sold to Pearson PLC in 2011, the world’s largest education & testing company.

Dore’s creative energies and business acumen have led him into the development and ownership of businesses in several other industries – clothing manufacturing (Brigade Clothing), and most recently, television programming.

A devoted father of 4 and grandfather, Dore’s keenest desires at this point in his life are to develop web-based software tools that can make a difference in the lives of others by helping them develop or strengthen essential brain-based skills – concentration, working memory, motivation, processing speed, coordination, and visual-motor integration. Strongly driven by ongoing data collection and programmatic research, this company (ZingUp) has now moved onto multiple web-based platforms and apps.